Language of Logos (great media literacy test/lesson)

fedex2

One of my colleagues, Tim Welch, from the diocese of St. Cloud, MN, who attended the NACMP/NCCL conferences with us in Detroit (Nat’l Assoc. of Catechetical Media Professionals, www.nacmp.org and the  Nat’l Conference for Catechetical Leadership, www.nccl.org),  sent around this terrific logo analysis/test today:

The Language of Logos in Graphic Design 

(BTW, we just saw the film Cast Away , with Tom Hanks, for our April Movie Bible Night. As you may recall, FedEx features very strongly in the film as product placement. The Gospel was about  Thomas – John 20: 24-29 – who doubted that the Lord had come back to life – much like the friends of Chuck Noland – read “no land” – who could not quite grasp that he had returned to Memphis after four years stranded on an island. So, this logo quiz, especially of the FedEx logo – which no longer has angel wings on it however – is quite interesting.)

cast_away

fedex-logo-1

Also, here is another version of the logo “game” that Tim found online (and is good as a media literacy/media mindfulness exercise) : The Retail Alphabet Game

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