The Eyes Have It: The Truth about Fast Forwarding in Boston College Magazine

Be sure to take a look at this article by Sue Rardin about research regarding brand recognition/retention resulting from fast forwarding enabled by TiVo and DVR’s through television commercials:

The Eyes Have It: The Truth about Fast-Forwarding

Here is an excerpt from the article assessing the research of S. James Brasel and James Gips:

…

“Equally significant for advertisers, the research showed that all who witnessed fast-forwarding—whether they controlled it or not—focused almost exclusively on the screen’s central area when they watched. “We were amazed,” Brasel says. They “just moved their eyes to the center of the screen and then didn’t move them away.

“This focus did not necessarily translate into brand recognition. On a questionnaire completed after the program, fast-forwarders were far less successful than regular-speed viewers at identifying which brands had been shown. But for all three groups, ads in which brand information appeared in the middle of the screen achieved greatest recognition. This was especially true for manual fast-forwarders.”

Teaching Media Literacy Education via SKYPE!

Virtual learning: teaching media literacy via SKYPE!

I had the honor of being a “Virtual Guest Lecturer (via Skype) for Dr. Stephanie Flores-Khoulish’s class RE 601 Media Literacy Education” at Loyola College in Baltimore this past Saturday morning. This is the third time I have done this kind of distance teaching/learning and I recommend it! Thanks, Steph, to you and your students, for this opportunity.

Catholics in Media Awards held March 29 at Beverly Hills Hotel

Robin Riker (The Bold and the Beautiful), Kevin Dobson One Life to Live), Greg Walker (exec producer Without a Trace), Sister Peggy McEntee, SC (technical advisor for DOUBT), Megan Blake (Animal Attractions TV), Marianne Muellerleile (Life with Bonnie, Passions), Mark Derwin (The Secret Life of the American Teenager; One Life to Live, 24)

About 350 people atteneded CIMA’s 16th annual awards event at the Beverly Hills Hotel last Sunday.

Winners:

Without a Trace – Television (Greg Walker and Jan Nash accepting)

Doubt – Film (Sister Peggy McEntee, SC accepting)

Lifetime Achievement – Louis Gossett, Jr.

I will post the link to the article that will appear in The Tidings next week. Meanwhile, if you scroll down on this blog you can check out the interviews I did with the winners and Mark Derwin, our very funny Master of Ceremonies.

Here are some visual highlights of the day taken with my iPhone. My niece is supposed to send me better photos later today.

Tom Norris, Marianne Muellerleile, and actress Rusty Schwimmer enjoy Mark Derwin's comedic commentary

Mark Derwin and Sr Rose

 

Greg Walker, executive producer for "Without a Trace"; Jan Nash at far left

Sister Peggy McEntee tells the audience that when writer/director John Patrick Shanley was 6 years old and she was 21, they were in 1st grade together! Sr. Peggy was then known as Sr. Mary James and the Amy Adams character in the play and film was based on her. Shanley also dedicated the film "Doubt" to Sr. Peggy who at 72 years of age teaches five religion classes daily at Notre Dame High School in New York.

Lou Gossett, Jr. accepts the CIMA Award from Viveca A. Fox

Mark Derwin, MC, Marilyn Gill, President of CIMA, Lous Gossett, Jr. and Viveca A. Fox

Sister Tracey, FSP with one of the fabulous flower arrangements and Mark Derwin

Lou Gossett, Jr., Fr. Tony Scannell, OFMCap, CIMA Chaplain and celebrant of the Mass, and Viveca A. Fox

Brian Oppenheimer, CIMA, chats with Sr. Peggy McEntee, SC before the event begins

We gave Sr. Peggy's the one day nuns' tour of Hollywood that included a visit to Our Lady of the Angels Cathedral. Here Sr Peggy stands in front of the tapestry of St. Elizabeth Ann Seton, foundress of her congregation, the Sisters of Charity of New York (founded 200 years ago this year)

Sister Hosea, Sister Peggy and me at Gregory Peck's grave in the mausoleum under the Cathedral

Of course our tour took us to lunch at the real SoCal experience: In & Out Burger!

Sr. Tracey, Sr. Peggy, and Pat Boren, co-producer of the CIMA event at dinner at The Terrace in Venice Beach the evening before

Mark Derwin, my niece Jamie Lynn Weatherfield, and Robin Riker at the CIMA event

Another view of the winners and presenters